Who, Where, How

Taking care of our home


Our job involves working the land, gathering its fruits and turning them into good, healthy products. For this reason, we’ve always turned to sustainable agricultural methods in order to lessen the impact of farming in all our controlled supply chains.

Through the MartinoRossi For the Planet campaign we seek to do even more in helping to save the planet.

That’s why we’ve created a partnership with Environomica, to offset the CO2 emissions our vehicles produce when we deliver to our customers all over Italy and around the world.

Planting over 10,000 trees a year, our goal is twofold: on one hand we want to help out the environment, and on the other we want to encourage a more responsible way of doing business, one based on ethics, awareness and openness.



Created in a bid to build a partnership that can guarantee a sustainable future for people and the environment, Environomica is involved in nature conservation and responsible rural development around the world.

One of the main places is Colombia, where the non-profit organisation runs a forest conservation project in the Buritaca basin in Sierra Nevada de Santa Marta, one of the world’s most important areas in terms of biodiversity.

The region, which makes up approximately 10% of the whole of the Amazon, is home to over 16,000 plant species, 1,300 birds (around a fifth of the world’s total species), 400 mammals and 100,000 invertebrates.

The locals call this place ‘corazón del mundo’ due to the amount of precious flora and fauna that can be found there, both of which are under increasing threat from fires and extensive human expansion.

Sierra Nevada de Santa Marta


Environomica has made a number of agreements with local operators and rural communities in the region in order to promote sustainable management of natural resources and help turn pastures and cleared areas into new forests.

The agroforestry models and systems used in reforestation have been specially developed by a number of research centres in the areas near to where work is carried out.

Native tree species are grown in the nurseries and these are then used to restore ecosystem diversity and the variety of the primary forest.

The campaign is of great environmental value, but it’s also important because it encourages the creation of new economic activity, which stems from the goal of protecting the region and helping to sustain native populations.

Michele Galli
The face of Environomica

With his passion for forests, the environment and sustainable development, Michele has devoted himself to running international cooperation projects for over ten years and has worked with a number of non-profit organizations.

As coordinator and specialist advisor, he has conducted important work for agencies such as GIZ, FAO and IFAD, as well as for some of Italy’s biggest non-profit organizations.

In 2013 he teamed up with colleagues to found Environomica and spent the next two years carrying work out in Colombia in a bid to expand the organization there.

In 2017 he coordinated the creation of a test centre for carrying out research into tropical reforestation and the spread of good practice. Since 2018 he has worked on building a network of forest nurseries to restore tropical forests in Sierra Nevada de Santa Marta.

He is presently the director general and face of Environomica.

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